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Mike Sands art directed and Howard Frettonwrote the press work in London.
#Cookie crisp cereal commercial tv#
The TV spot was art directed by Jacques Dufour and written by Eric Mintzin Saatchis' New York office. Scott Buckley, the international account director for Cereal Partners atSaatchis, said: "In the US there are more than 200 cereal brands and wehave found that what works over there works well in the UK too." Saatchis created the ad specifically for the international marketfollowing research using its proprietary "The World of the Child"system, which identifies common themes among children across theworld.Īlthough Cookie Crisp is already a well-established brand in the US, thecreative work, which uses a dog rather than a wolf and has more emphasison the cookies, was not considered suitable for an internationalaudience. Press advertising and promotions will support the TV work. But the children are so engrossed in eating theproduct, they fail to notice the wolf and his attempts are alwaysthwarted. The TV campaign first airs on Saturday 7 September and features a wolfcalled Chip, who tries various ways to steal the cereal from children'sbreakfast tables. Cookie Crisp, a combination of cookies and cereal, is an attempt to growCereal Partners' share of the children's sector, which makes up a thirdof all cereal consumption.įollowing the UK launch of the product, the ad will be rolled outinternationally using the same creative.
